Clean Your Bra Drawer! Athena's Cup Asks LGBTQIA Community to Donate Bras at Select 2010 Pride Events

Athena's Cup Raises Awareness and Funds for Breast Cancer; Bra Collections Available at Pride Events in Connecticut, Rhode Island, Maine, Florida, New York and Vermont

Woonsocket, R.I., June 3, 2010 /LGBT News - PRNewswire/ Athena's Home Novelties, one of the country's premier adult novelty companies, yesterday announced bra collection drives at 2010 Pride Events in support of Athena's Cup. A national campaign, Athena's Cup aims to collect and hook together 169,000 donated bras in an effort to raise breast cancer awareness and attempt to break the current bra-chain Guinness World Record. Funds collected at Pride events will support Athena's Cup, benefiting Susan G. Komen for the Cure and the Gloria Gemma Breast Cancer Research Foundation.

With more than 20,000 bras collected to-date, organizers encourage the community to empty drawers and donate worn bras to Athena's Cup at their local Pride events. Convenient collection points have been set up at Pride events in several cities from Maine to Florida.

In honor and memory of breast cancer survivors, donors are encouraged to write the names of a loved one or other meaningful inscriptions on the bras prior to donating.

"We are so grateful for the support of the Pride community. With breast cancer affecting one out of every eight women in the United States, there are so few of us who don't know someone affected by the disease," said Jennifer Jolicoeur, Mother Goddess and President of Athena's Home Novelties. "Each of us, men and women, need to take an active role in preserving our good health and through Athena's Cup we are encouraging everyone to take the necessary steps for early detection and treatment."

Organizers of Athena's Cup hope to reach their goal of 169,000 bras by October 2010 to commemorate Breast Cancer Awareness Month. Throughout the campaign, the bra-chain will be displayed at various events across the country including the Gloria Gemma Breast Cancer Resource Foundation's 5th Annual Flames of Hope "Celebration of Life" in Providence, RI on October 9th and the 2010 Autumnfest, an annual festival held in Woonsocket, RI each Columbus Day weekend, where it will be judged by a Guinness World Record professional. Together, the hooked bras have the potential to stretch up to 100 miles. Portions of the bra chain will be available for display throughout the country upon request.

Pride organizers interested in setting up a collection point at their local events should contact Sharon Epstein at 1-877-ATHENAS ext. 14 or for more information. For anyone wishing to make a donation directly to Athena's Cup, send one or more bras, with a $5.00 donation, to Athena's Home Novelties, 640 Winter Street, Woonsocket, RI, 02895. For more information, or to make an online donation, visit

About Athena's Home Novelties

Founded in 1998 by Jennifer Jolicoeur, Athena's Home Novelties is one of the country's premier adult novelty companies with more than 1,400 active independent consultants, or "Goddesses," operating in more 35 states nationwide. Athena's seeks to empower women through sexual education in a safe and comfortable environment by offering only the highest quality products presented by a trained Athena's Goddess or Adoni. Through its wide range of sensual home novelty and spa products, Athena's in-home parties are designed to bring passion into the lives of everyday women. With its flexible business plans and training programs, Athena's offers life-changing business opportunities for self-motivated, open-minded and energetic women and men. To book a party, become a Goddess or Adoni, or learn more about the company and its products please visit


  1. alaa ammar says

    شركة سكاي لنقل العفش
    نقل عفش بمكة
    نقل عفش بالرياض
    نقل عفش بالمدينة المنورة
    نقل عفش بجدة

    alaa ammar says

    شركة نقل عفش
    اهم شركات مكافحة حشرات بالخبر كذلك معرض اهم شركة مكافحة حشرات بالدمام والخبر والجبيل والخبر والاحساء والقطيف كذلك شركة رش حشرات بالدمام ومكافحة الحشرات بالخبر
    شركة مكافحة حشرات بالدمام
    شركة تنظيف خزانات بجدة الجوهرة من افضل شركات تنظيف الخزانات بجدة حيث ان تنظيف خزانات بجدة يحتاج الى مهارة فى كيفية غسيل وتنظيف الخزانات الكبيرة والصغيرة بجدة على ايدى متخصصين فى تنظيف الخزانات بجدة
    شركة تنظيف خزانات بجدة
    شركة كشف تسربات المياه بالدمام
    شركة نقل عفش واثاث

    alaa ammar says

    شركة نقل عفش بالرياض
    شركة نقل عفش بينبع
    نقل العفش والتخزين
    شركة نقل عفش بالمدينة المنورة
    شركة نقل عفش بالمدينة المنورة

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