AT&T Launches New Campaign for LGBTQ History Month to Benefit The Trevor Project
October 9, 2013 /LGBT News/ In recognition of LGBTQ History Month, AT&T recently launched the “Love is Changing History” project to demonstrate how lesbian, gay, bisexual, transgender, and questioning (LGBTQ) love is changing history in everyday life. The campaign will benefit The Trevor Project. By taking the actions specified below between September 30, 2013 and November 11, 2013, AT&T will contribute a minimum of $25k and up to $100k to The Trevor Project. To support this project, AT&T has created two videos with longtime LGBTQ supporters and activists Lance Bass and Pauley Perrette.
Through November 11, participants can join the movement in the following ways:
1. Visit the “Love is Changing History” website, www.loveischanginghistory.com to share the site on Facebook and Twitter and AT&T will donate $1 to The Trevor Project.
2. Share one of the films from the “Love is Changing History” website on Facebook and Twitter and AT&T will donate $1 to The Trevor Project.
3. Submit a story that represents a “Love is Changing History” moment on the website and AT&T will donate a $1 to The Trevor Project.
*For each person who shares on Facebook or Twitter from the site either the Love is Changing History Project or a film between 11:59PM PDT September 30, 2013 and 11:59PM PST November 11, 2013, AT&T will donate $1. Limit one share per person per Facebook account and one share per person per Twitter account. Maximum $2. For each person who submits a story to the Project, AT&T will donate $1. Total maximum of $3 per person. AT&T will donate a minimum of $25,000 and maximum of $100,000.